Jul 23 2010

For All Those Who Are or Want To Be: Tragically Hopeful

Category: Whats Newr.hanna @ 4:00 PM

As a tragic “hopeful”, I must share information on charities, non-profits, volunteer organizations; it’s a symptom of our tragic case. I work in an environment of tragic “hopefuls”. We hope the world will be a better place. We hope the suffering can be downgraded to the least bit possible amount of impact imaginable. We hope to feed all starving men, women, and children; rescue abused animals; care for the elderly; stock the shelves of business’ dedicated to humane outreach; give money to aid programs; raise funding for hospitals/medicines/treatments; support local farms, and ride bicycles everywhere. In our exhausted state of giving we receive Hope.                               

Part of being a tragic “hopeful” is harboring a deep desire to be connected to others who want to sacrifice for a cause. You hope there is a shared commonality amongst humanity to become better for each other and the environment in which we live. In order to be successful at getting others to join, I had to realize the existence of what I am asking people to give up and that is to relinquish their most valuable possessions: time, energy, and money. The benefits must outweigh the reality of tragically sacrificing one’s most valuable possessions. So, what is the benefit? A sense of well-being? Yeah, that’s nice. Being grateful that you have been blessed with so much? That’s an obvious answer. Expanding your ego and bragging rights for being an awesome person? I say go for it but be humble. Humility gives you a reputation for being a bad-ass human being! Truly, there is no real benefit. The reality is… it’s the right thing to do. We all look at the world and realize there is so much to be done, so much room for improvement. We’ve been witnessing mass society become more and more self-involved and it just doesn’t seem right. It feels a little “off” to most individuals. The “benefit”-if there is one- is that giving brings things back into balance. Hunger, sickness, abuse, homelessness, etc. have been around a long time and there is no fix… there must be a counter-acting force to keep things in balance. Where there is sickness there must be a cure.            

Hopefully, you will experience a burning desire to participate. Hopefully, you will become aware of the fact that every time you receive there is an opportunity to give. I tragically hope we share in the amazing need for pure balance. I will include lists of some of the great charities & volunteer organizations we have worked with. Some organizations you can be hands-on or donate /raise money with the hope of an invite to a function and/or event. Most of them offer perks to the tragic hopefuls such as cool clothes or knick knacks emphasizing that you are fabulously philanthropic for supporting their cause, swanky events, health oriented options like running a race or… your picture in a magazine! Whoop -Whoop!!! Let me stop writing so you can start building a world filled with Light, Wonder, and Hope.

Charities for Children:

B.A.S.E Camp/ Candle Lighters Foundation, Childhood Cancer Foundation:   http://www.basecamp.org/

Kids House of Seminole, Inc:   http://www.kidshouse.org

New Hope for Kids: http://www.newhopeforkids.org/

Animal Rescue:

Pet Rescue By Judy: http://www.petrescuebyjudy.com/

Faith Hope & Love Rescue: http://www.petfinder.com/shelters/FL785.html

Food, Clothing, Household Goods, Distribution:

Harvest Time:  http://www.Harvest-time.org

Christian Service Center: http://www.christianservicecenter.org/index.php

Community Food & Outreach Program:   http://www.communityfoodoutreach.org/

Community Outreach:

Job Partners:   http://www.jobspartnershipfl.org/

Summit, Nice Serve- Community Outreach:     http://www.summitconnect.org/pages/serve

Heart of Orlando:  http://www.hfuw.org/

National/International Services:

Children of the Nation:  http://www.cotni.org/

Charity Water:   http://www.charitywater.org/

End Childhood Prostitution & Trafficking: http://www.ecpatusa.org/

Feeding America: http://feedingamerica.org/

Volunteer Services:

Volunteer Orlando: http://volunteerorlando.com/org/opp/medallions/?portlet_id=10323239225

Making the Difference: http://www.makingthedifference.us/

Elderly:

Meals on Wheels & Adopt a Senior:

http://orlando.about.com/gi/dynamic/offsite.htm?site=http://www.mealsetc.org

Share The Care:    http://www.helpforcaregivers.org/

Philanthropy Groups:

The Gentleman’s Fund:

http://orlando.about.com/gi/dynamic/offsite.htm?site=http://helpforcaregivers.org

Guys With Ties:   http://www.guyswithties.org/orlando/photos/

Join (RED):   http://www.joinred.com/splash.htm

Local Farms:

Home Grown: http://homegrowncoop.org/

My Yard Farm:  http://myyardfarm.com/


Jul 05 2010

Networking: 3 reasons why event networking is crucial for business growth

Category: Advertising Tipsr.hanna @ 9:11 PM

Woody Allen once said 80% of success is showing up.  You could be the best artist or consultant in the world but if no one knows about you or your product/service, you may never be able to make a living at what you do best.

It’s imperative that people know who you are. The more face to face recognition at local networking events, the better! Networking events have become very popular during this economic time.  These events provide an environment for potential opportunities, employment and once-in-a-lifetime business deals.  Are you taking advantage of these opportunities and showing up?

If you are showing up to these events already but haven’t seen any real return, don’t give up!  The following are reasons why networking events better position you and your business:

1)The majority of business opportunities come from connecting with the right people at the right time:When it comes to making more money, whether it’s through expanding your own business or landing a better job, it’s all about whom you know.  The majority of business opportunities come from connecting with the right people at the right time.  In other words, while business professionals have enough business cards and event invitations to stack floor to ceiling, leveraging the right part of that network at just the right moment can make all the difference.

2)Your Rolodex is more valuable than Career Builder: It’s not just business owners who are reaping the rewards of networking, the unemployed who are taking advantage of these opportunities are too.  When it comes to making big career jumps, their Rolodex is much more valuable than the help wanted section. The U.S. Department of Labor reports that only 5 percent of people obtain jobs through the “open” job market, while 48 percent win their positions through referrals.

3)Networking within your peer group limits your options: A large part of creating timely opportunities out of personal contacts is keeping an open mind. Don’t get comfortable! One common mistake is cultivating your network only within your peer group, which can limit your options.  Even if you are a top exec, you have to network at all levels because you don’t know where someone is going to wind up.  Be open to those coincidental moments.  It could lead to a once-in-a-lifetime chance if you recognize it at the time.

Although these are three great reasons to take advantage of several events in town, you won’t get anywhere without leveraging the opportunities at these events.  Here are some tips to get the MOST out of networking while growing your business:

1.    Don’t drink too much. A couple drinks is okay.  But whether it’s a professional or social event, you don’t want to completely let your guard down.  People talk and so does your own tongue once loosened up a little!

2.    Listen more than you talk. Want to stand out from everyone else?  Studies show that when you ask people questions about themselves, rather than talk about yourself, they come away from the conversation with a more favorable impression of you.  They will think that the conversation with you was the best they had all night!

3.    Gather your “social currency” beforehand. Nobody magically has interesting things to talk about. You need to read up on current events, watch popular movies and TV shows, go places and “bookmark” things that are compelling conversation starters.

4.    Break the ice. Yes, you can do it. Paying someone a compliment (“I love those shoes!”), commenting on the food or scenery, or asking the other person how he/she knows the host are easy ways to jump start the conversation.

5.    Stay on message—even if that means being silent. Don’t feel the need to fill up awkward silences with complaints or negative gossip your personal life or someone else’s life.

6.    Don’t be desperate. Be natural, and don’t hound someone for a job, contact, or favor. Establish rapport and get their contact info.

7.    Follow up! Even if you think you that person can’t provide with what you need at the time, ALWAYS follow-up with a “nice to meet” you email.  For those potential contacts you made that could enhance your current business.  Follow up within 24 hours.


Jun 21 2010

Lets Start Integrating Our Media

Category: Whats Newr.hanna @ 7:20 PM

Integrated media is the new wave in technology allowing businesses to reach more clients than ever before. By using specific applications and mobile web pages, advertisers are able to reach their target demographic without wasting time or money. Nearly every corporate entity has jumped onboard with social media sites such as Facebook and Twitter in order to build a following. The consumers are now seeking out businesses and essentially opting in to receive more information. By using these various modes of communication together, we are able to reach more people than ever before. The use of technology on mobile web pages, Smartphone applications, and SMS text messaging is paired with the traditional print, TV, and radio advertising. A cohesive integrated media campaign is the most cost efficient way to advertise and reach a large demographic. We use all of these means to create a unified brand for each business we represent. One of the benefits of mobile marketing and internet marketing is that it is much easier to track the return on investment (ROI). This allows your company to see the technology generate business right in front of your eyes. We are living in a fast paced world and this is one of the best ways to keep your business on the radar.

Here are examples of companies effectively utilizing Integrated Media  Campaigns:

i heart  radio;      http://www.iheartradio.com/main.html

NY Times;          http://www.nytimes.com/


May 14 2010

Because YOU’RE Sassy, Classy and Fabulous!

Category: Whats Newr.hanna @ 3:10 PM

If you’re not already aware of the Brite Girl movement then let me introduce you.    Brite Girl is a networking platform for women to promote healthy mind, body, and business relationships. Brite Girl founder, Sara Batterson, has developed an organization that offers women a foundation which enables and empowers them to experience abundant growth within their lives. Part of the Brite Girl lifestyle is to stage monthly events such as Brite Nite Networking, Wine Tasting, Gangster & Flapper Ball, Ugly Sweater Party, Charity Fundraisers, Health Challenges and more. These events promote networking, community involvement, self-improvement and fun. The latest advancement in the Brite Girl Empire is the launch of Brite Girl Magazine on April 1st, 2010. In the magazine one will find information on beauty, relationships, careers, finances, community, and much more.

The magazine primarily focuses on inner personal development and connecting people within the Brite Girl community. All of the support for this magazine is coming from local businesses and contributors. It is Ms. Batterson’s personal goal to be surrounded by amazing women and men dedicated to their industries who lead positive and productive lives. These women and men employ their individual skills to contribute to the success of Brite Girl and each other. The contributors were handpicked by Ms. Batterson for their success within their respective areas of expertise and because of their passionate desire to share their wisdom with readers. The main focus of this organization is to gather and organize individuals that are willing to dedicate their talents to a whole network of people working together to improve our lives. For more information on Brite Girl and everything a Brite Life has to offer go to:

http://www.facebook.com/video/video.php?v=1422434930084&saved#!/britegirls?ref=ts

http://www.britegirl.com/


May 12 2010

Orlando Art Scene & Mauruarend Art Productions

Category: Current Eventsr.hanna @ 9:00 PM

Maurice Middendorf, owner/founder of Mauruarend Art Gallery in Winter Park, is transforming his business structure into Mauruarend Art Productions and will feature an online gallery for his collection of fine art paintings. Mr. Middendorf is expanding his focus from fine art paintings and photography to include the production of his graphic novel which is set to be released in 2011.

In addition to his online store, Mr. Middendorf will be showcasing his paintings in various galleries and businesses in the Central Florida area. Please visit his website and Facebook page for more information about Mauruarend Art Productions and gallery locations. As a result of the transition into Mauruarend Art Productions we have been seeking new establishments for Mr. Middendorf to display his artwork. It has been a very exciting adventure discovering everything this area has to offer for artists and art enthusiasts alike. We continuously find establishments hosting art receptions to introduce the latest artist collections. On a larger scale, our local communities are generating support for the Central Florida art scene with cooperation from independent businesses and merchant associations. Residents, artists, and merchants see the value in incorporating the arts into their community. These events are increasing in popularity due to the fact that they bring together a well blended mixture of business, art, and patrons.

We highly recommend 3rd Thursday’s Gallery Hop and the Art Stroll of Baldwin Park. Both events allow the spectator to have a full experience of art, music, food, shopping, and local flair. 3rd Thursday Gallery Hop is centered in Downtown Orlando. Galleries and merchants open up their establishments to display different artists and offer patrons the wonderful opportunity to become familiar with their business. The Art Stroll of Baldwin Park has recently transformed into a monthly event due to its popularity and community involvement. Participants at this event take to the streets to observe the artist at work while listening to the sounds of local beats. Each month they feature a new artist and band helping to bring more awareness to the art culture of Central Florida. For more on these events:

www.baldwinparkfl.com/web/news.asp?NEWS_ID=117

www.orlandoslice.com/page/3rd-thursday-gallery-hop


Mar 24 2010

Offline Marketing Drives Online Results

Category: Advertising TipsDev Mark @ 7:37 AM

Offline Marketing Drives Online Results

The marketing bus has been a smooth ride up until 2008 when sudden detours changed its route. These detours caused the marketing bus to travel out past town, to a two-lane, rocky road. After traveling miles through endless farmland, it eventually made its way to a small country town with one intersection and one blinking red light. The driver found himself currently at a crossroads…the East/West road sign reads “Offline,” the North/South road sign reads “Online.” A brand new sign is secured on the right side of the road. The sign reads “Welcome to the Town of Integration! The most cutting edge, equidistant town to everything! All roads lead to us! Coming soon!”

Has your marketing bus traveled to the Town of Integration? If it hasn’t, you’d better get on board. Just like any business, the marketing business has had to go through some detours and bumpy roads to figure out the next wave in marketing. But, we’ve now arrived to a fantastic crossroads where both traditional marketing and online marketing has created a great support for each other and for your business.

What is Integrated Marketing?

Integrated marketing is a holistic marketing approach that crosses media channels and boundaries to promote buying and selling, as well as brand building, across two or more online and offline media channels. Integrated marketing can have many facets. Online, it can include: organic search; paid search advertising (PPC); online display advertising; email marketing and social media marketing. Offline marketing is what we think of as traditional media: television; print advertising; direct mail; radio; billboard ads.

The Interaction Between Online and Offline Media

Integrated search marketing uses the blended search formula to pull a campaign together. An integrated campaign utilizes online news releases, video, images, blog posts and products to promote a brand outside standard advertising means. Television campaigns can be tied to an online campaign and used to fuel targeted searches, while providing valuable feedback on the reach of the campaign.

Advantages of Integrating your online and offline marketing

In a Jupiter Research survey of 2,300 web users, 67% of the respondents said they had searched for the company name, product or service names, or advertising slogan that they saw in offline marketing or ads. Of those online searchers who responded to an offline marketing message, 39% eventually made a purchase.

Conversely, to use online marketing to promote your offline marketing, mention on your website a physical address and contact information. This makes it easy for people who first find you online to also find you offline. This has been shown to help your site in local search, boost your overall business credibility and improve conversion rates.

So, is your business visible, with a consistent message, both online and offline? Online search optimization and offline marketing and advertising are no longer two separate things that have no relationship to each other. The roads have intersected and your business needs to be there. Your customers have already bought prime real estate in the Town of Integration, so park your bus and stay for while.


Jan 05 2010

Is your business like a hamster?

Category: Advertising TipsDev Mark @ 6:05 AM

“The definition of insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein

An insane business. Do you have one? Do you find yourself doing the same things over and over again to get more clients and customers? Our business is sometimes similar to that silly, little hamster on the spinning wheel of death. Spinning, spinning and getting nowhere. If our business is a smart hamster, we’d get off that wheel and build those crazy neon tubes instead. Those tubes carry us hamsters to all kinds of places. Places of new opportunity, expanding beyond our cage and leaving that wheel behind. It’s time to make a resolution. Be a smart hamster, get off the wheel and start building those business tubes that lead to greater opportunities. Here are five steps to get started:

1) Niche markets. Understand your niche market. What do they like? What do they read? Buy? Where do they eat? Research the businesses who aren’t only attracting your niche market but are doing great with retaining that market. Emulate some of the practices these businesses have put in place.

2) Event Marketing. Building on rule number one, market in person to your niche group. Get out there in the community and network. Allow the event to give you a platform for recognition and relationship building. Associate your company with an event that best represents the culture and face of your business.

3)Blogs. There has never been an easier way to find out what the marketplace is thinking about you, your company and your products! There are three different ways to use blogs: monitoring what people say, participating in those conversations by commenting on those blogs and shaping those conversations by creating and writing your own blog. We will touch more on blogs in the next post.

4)Network. Your netWORTH is your network. We all know the saying, “It’s all about who you know.” This is true to a point. Yes, it is great to meet people, but nothing will move forward without taking the initiative and following-up. It doesn’t become a netWORTH until a relationship is formed. Begin forming the relationship with the follow-up.

5)Service. Never except bad service. Poor service to a customer is a reflection of you, your company and your credibility. Deliver what you said you were going to, when you said you were going to, how you said you were going to. Your customers are your best advertisers. Keep them happy and they will bring their friends.

From one smart hamster to another, get going on these five tips for your business’s resolution. Leave your hamster wheel back with 2009. Break out those neon red tubes and start building new opportunities for your business.


Aug 11 2009

Satisfaction in Advertising

Category: Advertising TipsDev Mark @ 7:43 AM

Welcome to the Ad Satisfaction blog where our goal is to enhance your awareness of marketing fundamentals, trends and applications. Our practice is to co-create an outlet for clients to reach existing and potential costumers.

In the upcoming postings we will present:

Opportunities to evaluate your current approach to advertising based on marketing fundamentals such brand development, strategic planning, account management and direct marketing

The development of creative in relation to graphic design, copywriting, advertising campaigns, print, broadcast, collateral development, Media planning & buying, complete analysis, research, media consulting and multimedia placement( Radio, TV, Print, Cable, Outdoor, Internet) Internet marketing with insight into search engine management, context marketing, email marketing, list management, web design and social networking.

Join us as we explore the secrets to marketing that will enable you to build your businesses foundation. We will show you how to use proven marketing principles and the current economic state to make you money. We are deeply invested in the success of our clients, community and country.